If you're the type of coffee drinker that loves coffee so much you want to drink it at night, and often regret your decision hours later as you lie awake in bed, this is a great alternative. I love coffee, but I can't stand decaf. This blend has its own flavor, yet lives up to my night-time drinking needs when I crave coffee.
I'm pretty impressed by the flavor of this blend. They managed to turn roasted herbs into a very close match to coffee. Of course, it doesn't taste exactly like coffee, but it has the same darkness, depth, and aroma. It's its own unique taste, but it feels like I'm drinking coffee when I'm sipping a cup. I actually crave the flavor of this stuff. I think it's best mixed with half-and-half, which gives it a smooth finish and creamy flavor.
The ground mixture looks just like coffee and I use it in my french press the same. For me the health benefits are just an added bonus as I would drink it either way.
This is really your best choice for coffee substitute at night without going to decaf.